You've heard of know, like, trust. You've probably never actually finished it.
This is where I’ve had to learn the hard way.
Being good at the work doesn’t mean people understand why they should care right now.
You have to keep making the same truth easier to see, without getting bored of saying it before the market has even heard it.
So many businesses focus on selling before they've earned attention and trust. Great lesson.
This is one of the clearest explanations of why great marketing is built on relationships, not tactics.
This makes marketing feel much simpler. Build the relationship first, then the sale follows.
A lot of founders need to read this. The order matters more than most people realize.
The idea of "sequence failures" instead of "marketing failures" really stands out. Great insight.
This is where I’ve had to learn the hard way.
Being good at the work doesn’t mean people understand why they should care right now.
You have to keep making the same truth easier to see, without getting bored of saying it before the market has even heard it.
So many businesses focus on selling before they've earned attention and trust. Great lesson.
This is one of the clearest explanations of why great marketing is built on relationships, not tactics.
This makes marketing feel much simpler. Build the relationship first, then the sale follows.
A lot of founders need to read this. The order matters more than most people realize.
The idea of "sequence failures" instead of "marketing failures" really stands out. Great insight.