That's the part most people skip. It's not who's in your network, it's whether you've said anything specific enough for the right person to recognize themselves in it.
There’s something slightly absurd and brilliant about trying to trademark the sound of an engine. But I suppose if people can recognise you with their eyes closed, you’ve done something right.
That's the part most people skip. It's not who's in your network, it's whether you've said anything specific enough for the right person to recognize themselves in it.
There’s something slightly absurd and brilliant about trying to trademark the sound of an engine. But I suppose if people can recognise you with their eyes closed, you’ve done something right.
When the product becomes a symbol of who someone is and the community reinforces that identity, loyalty becomes far deeper than a transaction.
Harley proves that strong identity can create loyalty beyond the product itself.
Great example of how a brand can sell identity, not just a product.
Building that kind of loyalty takes time, authenticity, and a clear understanding of what your audience truly values.