youre right about this, and the part ive felt firsthand is the content that actually lands for me is never the wins, its the stuff where i was where the reader is right now
Strong distinction between founder narrative and buyer intent; effective positioning focuses less on biography and more on clear problem–solution relevance.
Tons of crucial insights here, Dennis.
The main quote that brought the whole piece home for me was Henry Ford's.
Certainly puts things in perspective...
youre right about this, and the part ive felt firsthand is the content that actually lands for me is never the wins, its the stuff where i was where the reader is right now
People care about your story when they can see themselves in it.
This is exactly why most About pages feel like a chore to read. They read like an ego-trip resume instead of a bridge to the customer.
Strong distinction between founder narrative and buyer intent; effective positioning focuses less on biography and more on clear problem–solution relevance.
The awkward truth is that nobody visits your About page hoping for your life story.
They’re trying to work out whether you’ve seen their problem before.