The profile visit is the only step in the whole sequence where the other person moved first. Everything else is founder-initiated. That one signal has a completely different power dynamic and it probably deserves its own reactivation playbook separate from the rest.
People will spend money reaching strangers while ignoring hundreds of people who already know their name, their work, or at least the vague shape of their face from a conference in 2019.
It's the ultimate form of shiny object syndrome...assuming new is always better than retained.
Waking up a dormant network doesn't take a massive, over-engineered campaign either. It just takes showing up consistently with a clear perspective so people remember what you're about, and then reaching out like a normal human being without an immediate pitch attached.
Start with what you already own. It's wild how much business is just sitting there waiting for a simple hello.
The profile visit is the only step in the whole sequence where the other person moved first. Everything else is founder-initiated. That one signal has a completely different power dynamic and it probably deserves its own reactivation playbook separate from the rest.
A LinkedIn connection isn't a lead.
It's a relationship that's waiting for a reason to become active again.
There's a big difference.
The dormant network point is painfully true.
People will spend money reaching strangers while ignoring hundreds of people who already know their name, their work, or at least the vague shape of their face from a conference in 2019.
It's the ultimate form of shiny object syndrome...assuming new is always better than retained.
Waking up a dormant network doesn't take a massive, over-engineered campaign either. It just takes showing up consistently with a clear perspective so people remember what you're about, and then reaching out like a normal human being without an immediate pitch attached.
Start with what you already own. It's wild how much business is just sitting there waiting for a simple hello.
The is brilliant. Great work my friend!