Dennis the "proof of capability" mechanism is a good one that we should come back to frequently.
I appreciate the reminder that scarcity engineered through discipline isn't manipulation, it's a structural choice about what you're willing to protect. The question "what do you lose in perceived value if you expand capacity?" is one most of us don't ask early enough.
I like the idea of owning a moment in someone’s life. That’s much harder to copy than a feature list, and probably why people still talk about buying a Rolex after selling a business or hitting some huge personal milestone.
Dennis the "proof of capability" mechanism is a good one that we should come back to frequently.
I appreciate the reminder that scarcity engineered through discipline isn't manipulation, it's a structural choice about what you're willing to protect. The question "what do you lose in perceived value if you expand capacity?" is one most of us don't ask early enough.
The best brands don't own categories.
They own moments.
I like the idea of owning a moment in someone’s life. That’s much harder to copy than a feature list, and probably why people still talk about buying a Rolex after selling a business or hitting some huge personal milestone.