12 Comments
User's avatar
Chris Tottman's avatar

I had a Saturday job in a sports shop in the 80s. Nike videos running non stops !

Dennis Berry's avatar

Nice. Legends.

I worked in footlocker back then too.

John Brewton's avatar

Stories like this remind me how much belief drives early builders.

Dennis Berry's avatar

Yes, beliefs build empires.

nihal | deeptech decoded's avatar

+1 to Nike students here. So much to learn from them... And the Jordan story hits different every time. The best bets never look safe at the time. Thanks for putting this together, Dennis. Made me genuinely smile as a basketball fan.

Dennis Berry's avatar

Thank you too, Nihal. I always love revisiting the Nike story. Always great to read these stories of entrepreneurship and grit!

Michael Torres's avatar

Great story. It clearly shows how strong vision and simple, powerful messaging can build a global brand.

Dennis Berry's avatar

Yes, that vision carries us when it gets challenging... and it ALWAYS gets challenging.

Shaminur Rahaman Shamim's avatar

Love this story. From a small idea to a global brand, it shows the power of vision, courage, and simple messaging done right.

Dennis Berry's avatar

It all starts with an idea... and courage to build it!

Dennis Hedenskog's avatar

We never sell what's on the shelf, we sell the aspiration

Chintan Zalani's avatar

Have always loved the attitude Nike as a brand embodies. Thanks for sharing this story Dennis!